One of the most important aspects of operating any successful business is choosing the right location and this also applies to health care practitioners with medical office space. Things like adequate interior space and parking are a given, but those are not the only criteria that should be considered. Whether you’re a physician that is looking for a new medical office space or you’re starting a new practice, here are five things that you should take into consideration when it comes to finding the right location for your medical practice.
Demographics – Who is your client? Take into consideration what the demographics of the bulk of your practice is, or will be. If your practice specialty is of an elective or cosmetic nature, for example, it might be more advantageous to locate in a white collar neighborhood. However, this is not necessarily a fail-proof method and careful research into the needs of the community is highly advised.
Curb Appeal – The exterior of the building is just as important as the interior when it comes to the way it is perceived. Patients are going to feel much more comfortable going to a health care provider that is located in a well-kept, well-lit building. By the same token, signage that is easy to read from the street is also extremely important. Your office should stand out from neighboring buildings and businesses.
Traffic Patterns – This is an often overlooked aspect of location, but it is very important. Find out just how many vehicles travel down the road you intend to have your office on. The more traffic there is, the better. Locations that are within a five-mile radius of major thoroughfares and close to popular retail outlets, grocery stores and banks are ideal.
Partner Businesses – Laboratories, pharmacies, hospitals, even other medical specialists that are in the same general area are likely to be your closest allies. Not only will being in close proximity make it easier for you to partner up with these professionals, but it will also benefit your patients.
The Competition – Moving into a location where there are several other practices in the same field may not be the best idea. The last thing that you want is for your patients to mistake the doctor across the hall or down the street for your office. Take some time and do a little research about the existing health care offices in the area before you decide to move into a neighborhood.
Need more advice? Contact Anna Heiserman, Associate at firstname.lastname@example.org or (301) 337-4710.